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PSDA: P2P Summit

    Closing Keynote: Greg Fuller

    Data Doesn't Mean Difficult: Using Data & Technology to Win & Keep Clients

    The idea of evolving your business into a technology-savvy marketing services provider might seem dizzying — how microsoft.PNGcan you use data to drive decisions, why does “the cloud” matter, what tools can help you approach marketing managers? Heck, where do you even start?

    A good answer is this keynote session, led by Microsoft’s Director of Advanced Analytics & Big Data. Whether you’re just dipping your toes into digital marketing solutions or you’ve already taken the plunge, Greg Fuller will present tips, examples and ideas to help you find, win and keep more customers. The good news: No matter your size or specialty, it’s easier than ever to deliver eye-popping digital solutions that generate tangible results for clients.

    In our industry, providing value through technology has moved from neat to necessary. End users crave partners who can help them make money, not just save it. In this session, Fuller will explain how distributors at any level can hit the streets with cloud-based capabilities, and how they can deploy the right solutions, at the right times, to the right targets.

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    About Greg FullerGreg_Fuller_-_head_shot_10.jpg

    Greg Fuller is Americas Sales Director of Microsoft’s Advanced Analytics and Big Data group, leading strategy and sales for advanced analytics, big data, and AI products. Greg also leads a talented team of data scientists and big data leaders who are working with Microsoft’s customers to transform data at scale into actionable intelligence. Greg joined Microsoft from Revolution Analytics, where he was most recently the Vice President of Sales responsible for helping customers realize the potential of using open source capabilities within a commercial environment. Before joining Revolution Analytics, Greg spent 10 years at the SAS Institute as Global Alliance Director for their Accenture partnership. Greg is passionate about helping our customers better leverage Analytics and Cognitive computing to develop new strategies to transform their businesses in a Digital Economy.