Neurotic for a Reason: The Culture & Brand of Hotcards
When Hotcards lit 21 people on fire, they did more than set a Guinness World Record and raise money for charity. They announced to the world — well, at least to Cleveland — that they were ready to unleash their brand. What matters more, though, is what the company does when no one is looking.
The Hotcards team is neurotic about creating a unique, emotional, lasting experience for anyone who touches its products or technology. Today, people want to do business with Hotcards even before they know what the company does.
In this highly visual and valuable session, Hotcards CEO John Gadd explains how his team created an unmistakable brand that has been featured in the Wall Street Journal, on CNN and elsewhere. Come listen to him explain the value of the giant sign-in wall, red oven mitts, old-school bicycles, funny videos, Customer Obsession team, art gallery, Red Space and much more. Seemingly small touches have led to huge opportunities for Hotcards, which today helps tens of thousands of businesses and people BECOME KNOWN™. Hotcards doesn’t set out to “sell print.” It uses print as a means to impact lives.
If you’re looking to boost your brand, shape your culture or continually push boundaries, you won’t get better by chance. You’ll get better by change. This session is ideal for your team.